Re: [ga] XTNS Launches New Domain Naming System

[Jeff Williams <jwkckid1@ix.netcom.com>]

Tim and all assembly members,

  I hst to say I told you so, but....  And this is only the tip of the iceberg
so to speak.  >;)

Tim Langdell wrote:

> ----------------------------------------------------------------------------
> -------------------------
> Press Release
>
> XTNS Domain Namespaces Revolutionize Navigation, Brand Identities and
> Trademark Control on the Internet
>
> Pasadena-Based Start-Up Unveils a Domain Namespace System Powered by
> RealNames Technology To Enable Limitless Creation of New Internet Addresses
> that Are Simple, Memorable, and Work in All Languages.
>
> PASADENA, Calif., August 15, 2001 - Today, XTNSSM (Extended Name Services,
> Inc., http://www.xtns.net) announced the first availability of its "Extended
> NamespacesSM ," a new form of Internet domain names set to revolutionize the
> way we navigate the Internet worldwide and leverage commercial brands. XTNS'
> s new Domain Namespaces answer at least three major market demands: massive
> over-crowding of the ".com" domain and the extreme need for new domains; the
> need for a new more simple naming convention to replace existing
> hard-to-remember lengthy URLs; and the substantial worldwide demand for
> language-specific domain names. Now corporations can own and control entire
> XTNS Domain Namespaces such as "anything.brand" and create their own names
> in over 150 languages worldwide.
>
> XTNS is working in partnership with RealNames Corporation, whose technology
> is already embedded worldwide in the Microsoft Internet Explorer browser.
> Being based on UNICODE the RealNames system enables XTNS names to work
> automatically and immediately in all languages and character sets. Thus XTNS
> Extended Namespaces can now be accessed and queried by 88% or over 360
> million of the world's Internet users -- in their own language without any
> need to download additional software or enroll with a particular ISP.
>
> "Corporations can now finally gain control of their brand identity on the
> Internet," said Tim Langdell, XTNS's CEO. "No longer constrained to market
> new products and services to the public in the form of
> http://www-dot-something-dot-something, forward-slash some complex series of
> letters and numbers, companies can now use our new simpler names in the form
> 'service.company' or 'product.brand' and do so in virtually any language in
> the world. A key thrust will be to enable global corporations to control
> their branding around the world enabling Internet navigation in Japanese,
> Chinese, Korean, Spanish, French, German and over 150 other languages. We
> believe this is a watershed event, marking a new era of a vastly simplified
> marketing message and intuitive navigation of web content worldwide."
>
> Keith Teare, founder and CEO of RealNames Corp. said of this new partnership
> "XTNS is the first to offer this new form of namespace to the world based
> upon RealNames Keyword technology, and to understand the limitless potential
> and flexibility this technology can bring to Internet users - specifically,
> easy to remember and use names that work automatically in any language from
> virtually any desktop on the planet. The beauty of Keyword technology is
> that it is not constrained by syntax and it allows virtually limitless
> combinations in delivering custom namespaces with prefix.something or
> something.brand."
>
> Simpler Multilingual Domain Namespaces That Anyone Can Remember.
>
> Because XTNS namespaces rely on the RealNames system which utilizes
> UNICODE-based encoding and which sits as a layer on top of the DNS, the
> company can create and activate new Domain Namespaces in virtually any
> language in the world. XTNS is unique in being able to offer a wide range of
> multilingual domain names that are universally accessible to the global
> Internet community.
>
> In addition to offering corporate and multilingual names, XTNS plans a
> number of "Open Domain NamespacesSM" that operate like existing top level
> domains (such as ".com", ".biz", ".info" etc) and will permit users to
> register unique addresses within these Domain Namespaces. However, XTNS'
> primary attention is to ensure that its Open Domain Namespaces are not
> confused with top level domain names released via ICANN or the U.S.
> Department of Commerce by requiring Open Domain Namespaces to be in the form
> "name.trademark", "name.corporation", or in the form "genericprefix.name".
>
> "Having already experienced a substantial interest from global corporations
> wanting their own domains, our current focus is upon Domain Namespaces based
> upon trademarks, brand names, corporate names and association names," said
> Langdell. "Soon, though, we plan to launch a number of Open Domain
> Namespaces for the domestic and overseas markets aimed at satisfying
> individual and small business domain name demand to further relieve the
> immense pressure on the '.com' domain."
>
> Immediate Availability
>
> XTNS Corporate Domain Namespaces and multilingual Corporate and trademark
> Domain Namespaces are available immediately. The first of XTNS's Open Domain
> Namespaces for second level name registration in both Roman characters
> ("English") and multilingual characters will be announced shortly, with a
> special focus on the Asian, Hispanic and European markets. Names in these
> Open Domain Namespaces are anticipated to sell for flat fee of between
> $25-$50 per annum. A trademark protection policy will be announced at that
> time.
>
> Registry/Registrar Channels
>
> XTNS itself acts as a Registry for most of the new Domain Namespaces that it
> launches. However, it also licenses other entities to act as registries for
> proposed and sponsored new Domain Namespaces, and projects a world-wide
> network of registrar re-sellers for XTNS's and its client's second level
> name sales. XTNS is currently accepting proposals for sponsored and
> un-sponsored Open Domain Namespaces with a scheduled launch in late 2001 and
> in 2002.
>
> What's Next?
>
> "These first XTNS names are merely an introduction to a wealth of new
> extended naming possibilities we will be creating over the coming years, "
> said Langdell. "Because we can set up pay-per-view and member-only Domain
> Namespaces, we have the flexibility to create new namespaces that provide
> safe-havens for children, or namespaces that can be securely regulated and
> restricted."
>
> XTNS namespaces feature geographic location capabilities as well as provide
> the potential for enhanced security (e.g. for enhanced virtual private
> networks). XTNS's GeoLocTM features enable companies to route web traffic
> according to territory or country of origin, making fully automated language
> specific web navigation a reality. No longer will web-users need to face a
> menu to determine which language version or territory version of a web site
> they are seeking. These features will also enable XTNS customers to have
> important marketing data about the source location of their web site's
> visitors.
>
> Future XTNS namespaces will also permit advanced search capabilities. Added
> Langdell, "Our namespaces sit on top of DNS in a complementary relationship
> and form a perfect fit with anticipated extensions and enhancements to the
> DNS, meaning we permit new functionality over the existing system and future
> developments. By doing so, we enable XTNS's system to overlay the DNS,
> enhancing it without interfering with it or damaging it in any way. We have
> the clear potential to also include easy navigation using wireless devices
> (cellular phones, PDAs, etc) as well as providing critical assistance with
> the integration of voice, text and other media, while maintaining a truly
> global scope and vision. It is central to XTNS's intent to work closely with
> bodies such as IETF and ICANN, and be supportive of the ongoing work of
> these bodies, and the single root structure or DNS."
>
> About XTNS (Extended Name Services, Inc.)
>
> XTNS is a Pasadena, California based corporation which is in process of
> opening offices in Korea, China, Japan and Europe. XTNS is an Internet
> Domain Namespace registry as well as an Internet Domain Namespace resolution
> service provider. The vision of XTNS is to bring about global acceptance for
> a new form of Internet naming and navigation that is far simpler and more
> intuitive than the existing system, while working closely with and utilizing
> the existing DNS system rather than replacing it. Using the existing DNS,
> XTNS Domain Namespaces replace complicated URLs with simple, easy to
> remember names in virtually any language in the world. The XTNS technology
> is based upon the RealNames (RealNames Corporation) system which is
> integrated directly into the Microsoft Internet Explorer browser (version
> 5.0 and above).Therefore the XTNS's system already built into the Microsoft
> IE Browser is today already operational in hundreds of millions of PCs
> worldwide. For more information please visit the XTNS website at
> www.xtns.net
>
> About RealNames Corporation
>
> RealNames Corporation is the global infrastructure provider of Keywords and
> offers a naming
>
> platform for the next generation Internet. The RealNames registration and
> resolution name
>
> services platform provides a modern naming layer on top of DNS. Keywords are
> a superior Web
>
> naming registration platform that extends the existing Domain Name System,
> and are integrated
>
> into Microsoft Internet Explorer browser software and the Openwave Mobile
> Access Gateway.
>
> RealNames Keywords and name services are available through a worldwide
> channel of Registries and Registrars. For more information, please enter
> Keyword: RealNames to visit our Web site.
>
> XTNS, XTNS System, Extended Namespaces, Domain Namespaces, Open Domain
> Namespaces, Open Domains, and GeoLoc are all trademarks or service marks of
> Extended Name Services, Inc. All rights reserved. RealNames, and RealNames
> System are either service marks or registered service marks of RealNames
> Corporation.
>
> Contact Information:
>
> For Press Related Inquiries
>
> pr@xtns.net
>
> T: 626-449-4334 / F: 626-844-4334
>
> For Business Development or Partnering Inquiries
>
> bizdev@xtns.net
>
> T: 626-449-4334 / F: 626-844-4334
>
> For Investor Relations
>
> investors@xtns.net
>
> T: 626-449-4334 / F: 626-844-4334
>
> Copyright (C) 2001, Extended Name Services, Inc. All rights reserved.
>
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--
Jeffrey A. Williams
Spokesman for INEGroup - (Over 118k members strong!)
CEO/DIR. Internet Network Eng/SR. Java/CORBA Development Eng.
Information Network Eng. Group. INEG. INC.
E-Mail jwkckid1@ix.netcom.com
Contact Number:  972-447-1800 x1894 or 214-244-4827
Address: 5 East Kirkwood Blvd. Grapevine Texas 75208


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