|
April 26, 2002
|
| Your email address was obtained from an opt-in list,
Reference #R64391. If you wish to unsubscribe from this list, please Click
Here and send from this e-mail address. If you have previously
unsubscribed and are still receiving this message, you may email our Abuse
Control Center or call 1-888-763-2497 or write us at: NoSpam, 6484 Coral
Way, Miami, FL 33155. The Aristotle Institute is a not-for-profit
educational organization providing complimentary subscriptions to eBusiness
executives. |
|
|
 |
|
|
 |
The Net
Turns to Rich Media |
 |
|
|
|
 |
|
 |
|
|
|
Roy B. Evans, CAE |
|
|
Everyone
is looking for Internet advertising that will help with branding;
e-sales; and to drive traffic to their Web Sites.
The answer is `Rich Media', which includes Macromedia's Flash
and TV ads re-purposed for the net. The old banner ad is dying rapidly and being replaced by television-like
commercials.
|
|
|
|
|
|
In Brief |
Aristotle Editors |
|
New reports from major advertisers including DoubleClick tell of the movement toward television like advertisements on the Internet. They believe `multimedia image ads' will increase effectiveness 70% over banner ads. One more nail in the banner ad coffin.
The combo device of Q2, 2002 is predicted to be the Handspring Treo 180 with cell phone, Palm style PDA, and eMail. At $400 and $40/month this may solve a lot of your connectivity problems. Click here for more "In Brief". |
|
|
|
|
Your Career |
|
|
|
|
|
|
|
|
|
|
David C. Miles |
|
|
As Chairman of Miles/LeHane Group, David C. Miles discusses the impact September 11, had on your career and your management style. Quoting futurist Joel Barker, this insightful article will make you think about what your future holds for you, not just for today, but for tomorrow.
|
|
|
|
|
|
|
|
|
|
Lines and Silos and Squares, Oh My! |
|
|
|
|
|
|
|
|
|
|
Bruce Butterfield, CAE, APR |
|
|
 Associations need to move to a different organizational model to breakdown functional silos. A "cellular" approach will clarify relationships and signal that the organization "walks the talk" of internal collaboration.
|
|
|
|
|
|
|
|
|
|
`High Five'? No, `Wi-Fi'! |
|
|
|
|
|
|
|
|
|
|
Arthur G. Esch, Jr. |
|
|
We keep hearing about `Fast Cellular' or `3G' - the third generation of cellular. The real story is that Wireless LANs are winning the day. And why not? They are much faster, cheaper, and they work! If you are in the hospitality or tourism business, this is critical to understand.
|
|
|
|
|
|
|
|
|
|
Molds in The Environment |
|
|
|
|
|
|
|
|
|
|
Dr. Jp Leskie |
|
|
 In Part 1 of this series Dr. Leskie explains molds role's and dangers in our environment. By following this series you will be able to recognize and hopefully prevent the growth and spread of molds and toxins in your home and workspace.
|
|
|
|
|
|
|
|
New
Aristotle eBusiness Summits
Anaheim
Dallas
Minneapolis
Tysons Corner
Washington
|
Email us for more information or to schedule a Summit in your area! |
Aristotle Creates Action! Click here for Aristotle Education Programs |
|
| |
|
|
Click here for a message from the Chairman, Mr. Roy B. Evans, CAE |
|
|
|
