[ga] Fundraising Secrets

[Fund-Raise <noprfit@hotmail.com>]

Title: The Best 99 Fundraising Case Studies

Involved in Fundraising?
Here is the answer you have been looking for!

Since 1989, the publishers of the daily (business finance) newspaper for fundraisers -  Nonprofit and Charity News - have been assisting nonprofits and charities. 

Now you too can benefit from their expertise and resources.

The 99 best case studies from the archives of Nonprofit and Charity News have now been compiled into ONE COMPREHENSIVE MANUAL. Written from a "business finance" perspective, just one idea will reimburse you for the purchase many times over.

What are you waiting for...

Buy the MANUAL with 99 case studies of the best ever fundraising programs and earned income ventures before October 22nd AND YOU WILL ALSO RECEIVE - FREE, AT NO ADDITIONAL COST six months of daily updates of new case studies by successful nonprofits and charities.


The 99 best case studies from the archives of Nonprofit and Charity News have now been compiled into ONE COMPREHENSIVE MANUAL. This manual is now available for US$140 (this price includes express delivery anywhere in the world). Plus, we will provide you with updates from Nonprofit and Charity News for the next six months - every day.

Recent purchasers of our manual include The Fundraising Institute of Ireland (Dublin), Telfair Museum of Art (Savannah, Georgia), New Plymouth Hospital Foundation (New Zealand), Save the Children Australia (Melbourne), UN Development Agency (Geneva), Metro Food Bank (Halifax, Nova Scotia), Cancer Council Australia (Sydney), PVHMC Foundation (Pomona, California), Hale School (Perth, Australia), CIMMYT (Mexico City), Asociacion Andes (Cusco, Peru), Leukaemia Foundation (Melbourne, Australia) and Papanui Softball Association (Christchurch, New Zealand) - and many more.

Examples: “Corporate Partnership” case studies
from 99 Best Ever Fundraising and Earned Income Projects Vol.1

Corporate adopts charity

• The real estate franchise group L. J. Hooker adopted the charity Cystic Fibrosis two years ago as its corporate charity.
• In the first year of the relationship, Hookers launched the Ultimate Garage Sale, and invited everyone in the community to drop off unused - but saleable - items at their 600 local offices.
• This initiative raised $185,000, which was boosted with a corporate donation of $50,000.
• This year they hope to at least surpass that success, particularly as the company has organised a charity house to be built in Brisbane with donated materials.
• When auctioned, this charity house should generate a surplus of $50,000 which will also go to Cystic Fibrosis.

Companies use charities for publicity

• There is a growing trend for companies to use charities to generate publicity - with or without the consent of the charity.
• The franchise hairdressing chain Just Cuts took a more responsible attitude and earned enormous publicity throughout NSW with its promotion to donate $1 to charity for every haircut in its salons on a Saturday in February.
• Their PR firm went to work and - by using photos from local salons - was able to get exposure for Just Cuts in various local newspapers.
• 64 salons participated and $25,000 was raised for the Sydney Children’s Hospital at Randwick.

Examples: “Community Focus” case studies
from 99 Best Ever Fundraising and Earned Income Projects Vol.1

Celebrity chefs pool talents

• The annual luncheon catered by the Great Chefs of Adelaide raises over $50,000 for the Archbishop’s Appeal, and its beneficiary Anglicare.
• Most of the fine wine and food is donated, the chefs give their time for free, as do students from the Regency Hotel School - who do the support cooking and act as waiters for the 300+ guests.
• The event is held on a Sunday at the Adelaide Town Hall and is marketed to those who like to have a long Sunday lunch with friends.

Opportunity in credit card over-ride

• If you have a large number of affluent supporters on your database, credit card income could be of interest to you.
• For example, the Royal Society for the Prevention of Cruelty to Animals offers Amex credit cards to its database of 70,000 names.
• Amex will then pay a usage fee back to the animal welfare agency.
• The numbers work like this – if 5% of names take up the offer, and if they each spend $10,000 a year on their card, and if Amex pays 0.25% on usage, then the RSPCA will earn $87,500 annually.
• However the demographics of the RSPCA supporter base are unlikely to support these figures – firstly a typical supporter is unlikely to be in an age group that would be keen to accept another credit card, secondly they are unlikely to spend $10,000 annually on credit.
• All marketing expenses are met by Amex, and there is no breaching of Privacy Code legislation because you are marketing to your own members.
• Save the Children, AIDS Trust, and the Starlight Children’s Foundation are also part of a growing number of community business enterprises that offer a branded credit card issued by American Express.

Don't miss out - offer expires on October 22nd, 2002

To order your manual, just complete the form below or call +61 3  8610 1022 or fax  +61 3 8610 1023

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