ICANN/DNSO
Domain Name Supporting Organization |
Committee E
Global Awareness and Outreach
Draft Report to be reviewed by the Names Council
***************************************************************************** DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT ***************************************************************************** 1999.9.28 Committee E Global Awareness and Outreach - second draft report (for discussion) 1. DNSO General Assembly(GA) (a) Target There are around 200 people on GA mailing lists; ga@dnso.org and announce@dnso.org. Additionally, there are around 300~400 people on constituency mailing lists. They join GA for - WG/Committee participation - Nomination of DNSO member of ICANN Board - Information exchange We need to analyze these numbers(200+400) with respect to region, and interest area. We also need to increase these numbers to 1000 or more.(1000 + 1000 are desirable.) GA members are expected to actively participate whereas ICANN At-Large members are primarily passive except for the ICANN board member election in the initial phase. (b) Awareness We need to develop introductory materials on ICANN DNSO Constituencies and Members They shall be posted at the relevant websites. No introductory materials (presentation materials and full text materials) are readily available now. Some of the constituencies do not have their websites at all. We also need to give seminars and tutorials on these topics as well as providing video and FAQ. We may consider hiring professional public relation agencies to carry on these efforts in addition to volunteering efforts. (c) Outreach We are at 500~600 members at GA, whereas there are over 10 million domain name holders and over 100 million Internet users in the world. Thus, we need extensive outreach effort. The effort has to be done with consideration of geographical, cultural, economical, and legal diversities among others. The geographical diversity is important as there are severe mismatch between population distribution and member distribution, in particular in Asia and Africa. The cultural diversity is equally important as the ICANN/DNSO activities are equally biased in favor of English. Translation of the relevant information materials in timely manner is critically important. Effort such as AP Internet Seminar Tour, which visits many cities in Asia-Pacific is very important. Good seminars at regional and global meetings are also important. The economical and legal diversities shuold be also considered. Other diversity such as sex, age, profession,.... are also important, and should be addressed regarding their outreach effort. 2. Constituency (a) Target ccTLD Constituency Administrative contacts are the primary target with technical contacts and policy groups are the secondary target. Commercial/Business Constituency Large, small, and individual enterprises are to be considered. gTLD Constituency N/A Intellectual Property Constituency Intellectual property associations as well as individuals as defined in its charter area to be considered. ISP and Connectivity Service Constituency Members as defined in the charter are to be considered. Non-Commercial Constituency Various non-commercial organizations as defined in its charter are to be considered. Registrar Constituency As specified in its charter, registrars of ccTLDs as well as gTLDs are the target. (b) Awareness Many constituencies do not have even introductory information materials, and they should be developed immediately. Various seminars and tutorials would be needed. (c) Outreach All constituencies need good outreach programs as constituency participation is very skewed; geographically, culturally, and economically. Remark(1) ICANN ICANN is also working on the global awareness and outreach, in particular through its At-large membership. The efforts at ICANN and DNSO should be coordinated to be effective and to be complimentary. ICANN is more general and plans to outreach more, whereas DNSO is more specific and plans to outreach to specialists. ICANN need to increase the ICANN members to 5000 or more by the next spring when the ICANN At-large Board members election takes place. They may partially come from DNSO General Assembly members as well as those of ASO and PSO. Remark(2) Finance Much of the outreach and awareness activities may require financial support, and volunteer effort may not be sufficient. We need to identify the requirement of the financial need first, followed by the financial source identification. It is expected that each organization, ICANN At-large Member Organization, DNSO General Assembly, and DNSO Constituency, to come up with the necessary financial arrangement. ***************************************************************************** DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT DRAFT *****************************************************************************
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