2000.2.11
Committee E:  Global Awareness and Outreach 

Part 1: Overview - third draft report

1. DNSO General Assembly(GA)

(a) Target

There are around 300 people on GA mailing lists including ga@dnso.org and 
announce@dnso.org.  There are additional 400 people or so on 
constituency mailing lists.  They join GA for

	- WG/Committee participation
	- Nomination of DNSO member of ICANN Board
	- Information exchange

We need to analyze these numbers(300+400) with respect to region, and interest
area. We also need to increase these numbers to 1000 or more.(1000 on
ga@dnso.org mailing list with additional 1000 on constituency mailing lists.)

GA members are expected to actively participate whereas ICANN At-Large members
are primarily passive except for the ICANN board member election in the
initial phase.

(b) Awareness

We need to develop introductory information materials on

	ICANN
	DNSO
	Constituencies 
	Working Groups

They shall be posted at the relevant websites.  No introductory materials
(presentation materials and full text materials) are readily available now.
Some of the constituencies do not have their websites at all.  Video programs
are also needed as the introductory information material.

We also need to give seminars and tutorials on these topics including
the ones for ICANN meeting participants as was done during Los Angeles
Meeting in November 1999. 

(c) Outreach

There are 500~600 members at DNSO GA, whereas there are over 10 million domain
name holders and over 100 million Internet users in the world.  Thus, we
need extensive outreach effort.  The effort has to be done with consideration
of geographical, cultural, economical, and legal diversities among others.  

The geographical diversity is important as there are severe mismatch between
population distribution and member distribution, in particular in Asia and
Africa.

The cultural diversity is equally important as the ICANN/DNSO activities
are equally biased in favor of English.  Translation of the relevant 
information materials in timely manner is critically important.  Effort such 
as AP Internet Seminar Tour, which visits many cities in Asia-Pacific is very
important.  Good seminars at regional and global meetings are also important.

The economical and legal diversities shuold be also considered.
Other diversity such as sex, age, profession,.... are also important,
and should be addressed regarding their outreach effort.

2. Constituency

(a) Target

ccTLD Constituency

	Administrative contacts are the primary target with technical contacts
	and policy groups are the secondary target.

Commercial/Business Constituency

	Large, small, and individual enterprises are to be considered.

gTLD Registry Constituency

	Current gTLD registries and potential gTLD registries.

Intellectual Property Constituency

	Intellectual property associations as well as individuals as
	defined in its charter area to be considered.

ISP and Connectivity Service Constituency

	Members as defined in the charter are to be considered.

Non-Commercial Constituency

	Various non-commercial organizations as defined in its charter are
	to be considered. 

Registrar Constituency

	As specified in its charter, registrars of ccTLDs as well as gTLDs
	are the target.

(b) Awareness

Many constituencies do not have even introductory information materials, and
they should be developed immediately.  Various seminars and tutorials
would be needed.

(c) Outreach

All constituencies need good outreach programs as constituency participation
is very skewed; geographically, culturally, and economically.

3. ICANN

ICANN is also working on the global awareness and outreach, in particular
through its At-large membership.  The efforts at ICANN and DNSO should be
coordinated to be effective and to be complimentary.  ICANN is more general
and plans to outreach more, whereas DNSO is more specific and plans to
outreach to specialists.  

ICANN need to increase the ICANN members to 5000 or more by the next spring
when the ICANN At-large Board members election takes place.  They may 
partially come from DNSO General Assembly members as well as those of
ASO and PSO.

4. Finance

Much of the outreach and awareness activities may require financial support 
since volunteer effort may not be sufficient.  We need to identify the
requirement of the financial need first, followed by the financial source
identification.  It is expected that each organization; ICANN At-large Member
Organization, DNSO General Assembly, DNSO Constituency, and DNSO Working
Group to come up with the necessary financial arrangement.

ICANN may coordinate the fund raising and allocation.  Several organizations
are interested in funding such an effort in USA and other parts of the
world.
 
5. Implementation Plan

The implementation on the following areas need to be developed.

	Information Material 
	Seminar and Tutorials for Outreach
	Workshop for Awareness

5.1 Information Material Development

We need various information materials for wide range of people; regular
participants of ICANN to non-Internet users.

The information materials to be developed include the following;

	Website
	Brochure
	Video program

5.2 Seminar and Tutorials for Outreach

Seminars and tutorials should be given all over the world, starting from
potential instructors of these seminars and tutorials as well as opinion
leaders in each region.  AP Internet Seminar Tour, which is visiting every
major cities in Asia could be a good reference.

5.3 Worshop for Awareness

Workshops like the one given prior to ICANN Meeting in Los Angeles in 
Novemer 1999 are needed for awareness development for the ICANN 
participants and others.

6. Funding

The funding for the global awareness and outreach is to be developed
in this committee with appropriate coodination with ICANN Board.

7. Schedule

The following schedule for the report development is proposed with the
overview(this document) to be delivered in January 2000, and the rest 
in April 2000;
			
Part 1: Overview				1999. 7 - 2000.1
Part 2: Information Material			1999.11 - 2000.4
Part 3: Seminar and Tutorial for Outreach	1999.11 - 2000.4
Part 4: Worshop for Awareness			1999.11 - 2000.4
Part 5: Funding					1999.11 - 2000.4