[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
RE: [wg-b] www.bye-bye-aol.com
NOP, aka NULL OPeration.
1) No one, who can operate a computer, is going to mistake this for an AOL
site.
2) Psychologically, it's very clever. It also comes under the heading of
fair-game, as in love, war, and business.
3) I didn't see a whole lot derogatory there either. AOL themselves have
done worse.
4) Bullet-proof only lasts as long as someone else doesn't build a bigger
bullet. In short, it's a non-attainable state, like the ultimate weapon.
5) There were some interesting reactions to this.
6) How is NSI going to stop this without ending up in court?
> -----Original Message-----
> From: owner-wg-b@dnso.org [mailto:owner-wg-b@dnso.org]On Behalf Of
> Judith Oppenheimer
> Sent: Monday, November 29, 1999 9:25 AM
> To: wg-b@dnso.org
> Subject: [wg-b] www.bye-bye-aol.com
>
>
> Below is an August '98 Businesswire release put out by US
> Xchange for its www.bye-bye-aol.com site and service. I'm
> curious how the group feels about this use of the AOL name
> in the domain name of an AOL competitor etc. ...
>
> Judith
>
> -----------------------------------------------
>
> Billboard Headline Leads to Interactive Payoff for
> Telecommunications Company
>
>
> MILWAUKEE--(BUSINESS WIRE)--Aug. 17, 1998--US
> Xchange is utilizing a unique multimedia campaign to
> advertise its
> new Internet services. The headline of US Xchange's new
> billboard,
> "www.bye-bye-aol.com" is also a registered Internet address
> for the
> company. Meyer & Wallis, creator of the campaign, is unaware
> of
> any other instance where a campaign's marketing message has
> been
> used as an Internet domain name.
>
>
> "The headline in this campaign could stand alone," said Tom
> Dixon creative director at Meyer & Wallis. "The fact that
> there is a
> registered interactive payoff when consumers type in
> www.bye-bye-aol.com on their web browser is unique."
>
>
> "We suspect that people will be curious and try the
> advertised site just like the thousands of people
> who called 867-5309 and asked for Jenny in the 80s," added
> Steve Yoder, Copy Writer at Meyer &
> Wallis.
>
>
> At "www.bye-bye-aol.com" consumers will be greeted with
> a waving animated hand and
> information on why they should switch from America Online to
> US Xchange Internet services. The
> interactive page begins with the copy: "So long slow,
> overcrowded online services. Farewell
> overpriced monthly access rates." And goes on to offer the
> starting rate of just $8.95 a month for fast,
> reliable access and better customer service than any of the
> existing providers. Visitors to the site than
> are provided an 800 telephone number, as well as a hot link
> to the US Xchange home page for
> sign-up information.
>
>
> "Bye-bye-aol.com" (Billboard and Site)
> Creative Director - Tom Dixon
> Copy Writer - Steve Yoder
> Art Director - Jim Brooks
> Production Artist - Cathy Pritzl
>
>
> Formed in 1996 by former telecommunications executives,
> US Xchange is a regional, full service
> telecommunications provider, mainly targeted to businesses,
> that offers more personal service than the
> existing competition. In addition to unparalleled service,
> US Xchange offers consumers a complete
> portfolio of telephone and Internet services,
> easy-to-understand invoicing, and guaranteed satisfaction.
> Currently, US Xchange services are available in targeted
> cities in Michigan, Wisconsin, Indiana and
> Illinois.
>
>
> Meyer & Wallis is a full service communications firm
> headquartered in downtown Milwaukee with
> a second office in Indianapolis. In addition to US Xchange
> major clients include: Meijer stores,
> Sheaffer Pen, Voortman Cookies, The Milwaukee Bucks,
> Shorewest Realtors, Pick 'n Save and
> Cardinal Stritch University.
>
> --
> Judith Oppenheimer, 1 800 The Expert, 212 684-7210
> mailto:joppenheimer@icbtollfree.com
> Publisher of ICB Toll Free News: http://icbtollfree.com
> Publisher of WhoSells800.com: http://whosells800.com
> Moderator TOLLFREE-L:
> http://www.egroups.com/group/tollfree-l/info.html
> President of ICB Consultancy: http://JudithOppenheimer.com:
> 800 #
> Acquisition Management, Lost 800 # Retrieval, Litigation
> Support,
> Regulatory Navigation, Correlating Trademark and Domain Name
> Issues.
>
>