Re: [wg-c] GTLD Straw poll

["A.M. Rutkowski" <amr@netmagic.com>]

Hi John,

The branding approach benefits everyone and comports
most closely with Internet's existence as private
shared network resources.  It may also be the only
approach that would pass judicial scrutiny.

It's also entirely possible to have the two approaches
coexist.  For example, the F.401 root exists right now.
It is a public resource/trust system.  There are gateway 
arrangements between the two.  There is no reason that
it couldn't be merged directly into the existing or
a modified DNS.

Microsoft, I'm sure regards MICROSOFT.COM as its brand
and it's right to maintain a DNS zone resolver for all
hosts tagged using that domain name.  The ownership
rights here get fuzzy, but these are always real world
problems.

This actually works out particularly well for existing
ccTLDs and users of those domains, because they also
retain those brands.  Arguably, even for CORE for its
exclusive TLD brands, it works out to its member benefits.

> ANY large
> company out there would jump at the possibility of having its brand as
> a
> TLD, and not have to add messy bits on the end. 

So who are you (individually or collectively) to tell them
they don't have the right to do that on a shared private
user network?  Many may well continue to prefer their
COM brand name, others may not, most will probably do
both.

The challenge here is not to have our pet personal
world order prevail upon the world, but to find an
arrangement that accommodates the views, rights,
and legal systems of as many parties as possible -
with an acceptable process for accommodating the
rest.

cheers,



--tony