Re: [Re: [[wg-e] website discussion, etc.]]

[Jeff Graber <jgraber@usa.net>]

Yes but it would be okay I think to discuss with the Public Relations firm if
they can help.  I will contact Andrew to see if he know anything.

Jeff

Kilnam Chon <chon@cosmos.kaist.ac.kr> wrote:
Jeff and all,

a few points to consider;

1. Committee E is of DNSO, not ICANN.
2. We need to work on the outreach on DNSO primarily, and recomment to ICANN
   through DNSO.
3. DNSO NC is too tied up with the forthcoming election, and it would be
   difficult to review on Committee E until LA Meeting.
4. let's try to come up with the (interim) report to be posted early october,
   4 weeks ahead of DNSO NC Meeting in November.  additional recommendation
   to ICANN would be fine, too(any volungteer?).

chon

On Wed, Sep 22, 1999 at 02:52:47PM -0400, Jeff Graber wrote:
> Very good points!!!!
> 
> ICANN has hired and is paying a PR to help and I would assume we will work
> with them.  We should contact them to see if they are willing and able to
help
> in this regard.  If the chair or committee so requests, I will attempt to
> contact them.
> 
> Jeff Graber 
> AIP
> 
> WICG@aol.com wrote:
> Hello All,
> 
> Because of our embryonic state, lack of capital (at this point) and 
> geogrphically widespread participation, it's going to be difficult (but not

> impossible) to follow a few basic marketing/advertising rules in promoting 
> ICANN membership. Some of these are obvious, but are quite often ignored
when
> 
> promoting a service or product -  and that's a mistake I don't want to see
us
> 
> make. Image and first impressions will be of critical importance for the
next
> 
> year.
> 
> It's been discussed that the outreach program will involve website and
direct
> 
> mail campaigns, along with (presumably) a serious media relations effort. 
> Whatever the final outreach menu might be, we should try to be careful to 
> coordinate the design and corporate identity in these materials. Using the 
> logo alone is not enough. The message and look should be clean and concise,

> reflecting order and leadership. (Well, it should at least look that way ;-)

> It may sound frivolous, but the website and the brochures, for example, 
> should compliment each other in every possible way. To do less would 
> communicate uncertainty and lack of direction. 
> 
> Who would direct this coordination? Don't know. I guess this would all need

> to filter through the ICANN staff, but I encourage WG-E to establish a 
> sub-group responsible for these particular tasks. This sort of thing is part

> of what my firm does on a daily basis, so consider me a volunteer.
> 
> Thanks,
> Jay Parker
> West Indies Communications Group
> Charleston, SC 
> 
> 
> Jeffrey Graber, MAIP  
> Founding Board Member, 
> Association of Internet Professionals
> ( www.association.org )   jgraber@association.org
> 
> 
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