RE: [wg-e] Looking for editors for Part 3 and Part 4

[chuckg@netsol.com]

Chon,

It seems to me that we need to establish procedures for
measuring the effectiveness of outreach activities.  How
effective have the activities to date been?  We need to
collect and analyze data regarding past activities as well
as activities going forward so that we can focus energies in
improvingly effective ways.

Do we have good records for the outreach efforts that have
already occurred (e.g., number of participants, geographical
regions represented, evaluation forms, etc.)?  If not, we
should make sure that we do in the future so that we have
the data to evaluate the effectiveness of what we do.

We need to be able to answer the question, "are outreach
efforts successful?"  If they are not, we need to look for
new strategies.  If they are, we need to do more of them and
continue to improve them.

Chuck

> -----Original Message-----
> From: Kilnam Chon [mailto:chon@cosmos.kaist.ac.kr]
> Sent: Thursday, February 10, 2000 6:16 PM
> To: wg-e@dnso.org
> Cc: Kilnam Chon
> Subject: [wg-e] Looking for editors for Part 3 and Part 4
>
>
> Here is what i would like to propose to WG-E to do this
month;
>
> 1. Find out the editors for
>       Part 3 Seminar and Tutorial(for Outreach)
>       Part 4 Workshop (for Awareness)
>
> 2. Put Part 1 for DNSO review
>       Will request to DNSO Names Council to review as well
as
> posting to
>       dnso.org website.
>
> 3. Ask the editors to come up with the first drafts on
Parts
> 2 and 3 by the
>    end of this month(2000.2.29);
>
>       Part 2 Information Material
>       Part 5 Funding
>
> 4. Finalize the WG-E Meeting arrangement during Cairo
ICANN Meeting.
>
> chon
>
************************************************************
**
> *****************
>
>
2000.2.11
> Committee E:  Global Awareness and Outreach
>
> Part 1: Overview - third draft report
>
> 1. DNSO General Assembly(GA)
>
> (a) Target
>
> There are around 300 people on GA mailing lists including
> ga@dnso.org and
> announce@dnso.org.  There are additional 400 people or so
on
> constituency mailing lists.  They join GA for
>
> 	- WG/Committee participation
> 	- Nomination of DNSO member of ICANN Board
> 	- Information exchange
>
> We need to analyze these numbers(300+400) with respect to
> region, and interest
> area. We also need to increase these numbers to 1000 or
more.(1000 on
> ga@dnso.org mailing list with additional 1000 on
constituency
> mailing lists.)
>
> GA members are expected to actively participate whereas
ICANN
> At-Large members
> are primarily passive except for the ICANN board member
> election in the
> initial phase.
>
> (b) Awareness
>
> We need to develop introductory information materials on
>
> 	ICANN
> 	DNSO
> 	Constituencies
> 	Working Groups
>
> They shall be posted at the relevant websites.  No
> introductory materials
> (presentation materials and full text materials) are
readily
> available now.
> Some of the constituencies do not have their websites at
all.
>  Video programs
> are also needed as the introductory information material.
>
> We also need to give seminars and tutorials on these
topics including
> the ones for ICANN meeting participants as was done during
Los Angeles
> Meeting in November 1999.
>
> (c) Outreach
>
> There are 500~600 members at DNSO GA, whereas there are
over
> 10 million domain
> name holders and over 100 million Internet users in the
> world.  Thus, we
> need extensive outreach effort.  The effort has to be done
> with consideration
> of geographical, cultural, economical, and legal
diversities
> among others.
>
> The geographical diversity is important as there are
severe
> mismatch between
> population distribution and member distribution, in
> particular in Asia and
> Africa.
>
> The cultural diversity is equally important as the
ICANN/DNSO
> activities
> are equally biased in favor of English.  Translation of
the relevant
> information materials in timely manner is critically
> important.  Effort such
> as AP Internet Seminar Tour, which visits many cities in
> Asia-Pacific is very
> important.  Good seminars at regional and global meetings
are
> also important.
>
> The economical and legal diversities shuold be also
considered.
> Other diversity such as sex, age, profession,.... are also
important,
> and should be addressed regarding their outreach effort.
>
> 2. Constituency
>
> (a) Target
>
> ccTLD Constituency
>
> 	Administrative contacts are the primary target with
> technical contacts
> 	and policy groups are the secondary target.
>
> Commercial/Business Constituency
>
> 	Large, small, and individual enterprises are to be
considered.
>
> gTLD Registry Constituency
>
> 	Current gTLD registries and potential gTLD registries.
>
> Intellectual Property Constituency
>
> 	Intellectual property associations as well as individuals
as
> 	defined in its charter area to be considered.
>
> ISP and Connectivity Service Constituency
>
> 	Members as defined in the charter are to be considered.
>
> Non-Commercial Constituency
>
> 	Various non-commercial organizations as defined in its
> charter are
> 	to be considered.
>
> Registrar Constituency
>
> 	As specified in its charter, registrars of ccTLDs as
> well as gTLDs
> 	are the target.
>
> (b) Awareness
>
> Many constituencies do not have even introductory
information
> materials, and
> they should be developed immediately.  Various seminars
and tutorials
> would be needed.
>
> (c) Outreach
>
> All constituencies need good outreach programs as
> constituency participation
> is very skewed; geographically, culturally, and
economically.
>
> 3. ICANN
>
> ICANN is also working on the global awareness and
outreach,
> in particular
> through its At-large membership.  The efforts at ICANN and
> DNSO should be
> coordinated to be effective and to be complimentary.
ICANN
> is more general
> and plans to outreach more, whereas DNSO is more specific
and plans to
> outreach to specialists.
>
> ICANN need to increase the ICANN members to 5000 or more
by
> the next spring
> when the ICANN At-large Board members election takes
place.  They may
> partially come from DNSO General Assembly members as well
as those of
> ASO and PSO.
>
> 4. Finance
>
> Much of the outreach and awareness activities may require
> financial support
> since volunteer effort may not be sufficient.  We need to
identify the
> requirement of the financial need first, followed by the
> financial source
> identification.  It is expected that each organization;
ICANN
> At-large Member
> Organization, DNSO General Assembly, DNSO Constituency,
and
> DNSO Working
> Group to come up with the necessary financial arrangement.
>
> ICANN may coordinate the fund raising and allocation.
> Several organizations
> are interested in funding such an effort in USA and other
parts of the
> world.
>
> 5. Implementation Plan
>
> The implementation on the following areas need to be
developed.
>
> 	Information Material
> 	Seminar and Tutorials for Outreach
> 	Workshop for Awareness
>
> 5.1 Information Material Development
>
> We need various information materials for wide range of
> people; regular
> participants of ICANN to non-Internet users.
>
> The information materials to be developed include the
following;
>
> 	Website
> 	Brochure
> 	Video program
>
> 5.2 Seminar and Tutorials for Outreach
>
> Seminars and tutorials should be given all over the world,
> starting from
> potential instructors of these seminars and tutorials as
well
> as opinion
> leaders in each region.  AP Internet Seminar Tour, which
is
> visiting every
> major cities in Asia could be a good reference.
>
> 5.3 Worshop for Awareness
>
> Workshops like the one given prior to ICANN Meeting in Los
Angeles in
> Novemer 1999 are needed for awareness development for the
ICANN
> participants and others.
>
> 6. Funding
>
> The funding for the global awareness and outreach is to be
developed
> in this committee with appropriate coodination with ICANN
Board.
>
> 7. Schedule
>
> The following schedule for the report development is
proposed with the
> overview(this document) to be delivered in January 2000,
and the rest
> in April 2000;
>
> Part 1: Overview				1999. 7 - 2000.1
> Part 2: Information Material			1999.11 - 2000.4
> Part 3: Seminar and Tutorial for Outreach	1999.11 - 2000.4
> Part 4: Worshop for Awareness			1999.11 - 2000.4
> Part 5: Funding					1999.11 - 2000.4
>