RE: [wg-c] is this really the work we have before us?

["Cade,Marilyn S - LGA" <mcade@att.com>]

Milton, lots of businesses, large and small, and even sole proprietorships,
figure out how to create business models and make them profitable.  Marilyn 
-----Original Message-----
From: Milton Mueller [mailto:mueller@syr.edu]
Sent: Sunday, August 22, 1999 11:55 AM
To: wg-c@dnso.org
Subject: Re: [wg-c] is this really the work we have before us?




Cade,Marilyn S - LGA wrote:

> But what's the point of this particular argument? I'm lost somewhere
trying
> to understand a set of comments from non-marketing experts about what will
> be needed to market a new product... interesting to speculate.  Probably
> not our biggest challenge before us at this time.

The marketing issue is directly relevant, indeed vital, to the missionof
this
working group.

The challenge is to define a reasonable "licensing" period for
new gTLDs. Such a period must be consistent with the business
realities of marketing new TLDs.