RE: [wg-c] marketing

["Cade,Marilyn S - LGA" <mcade@att.com>]

I would suggest that "attractiveness" might also be a factor. I've not
tested this with AT&T, so please consider it a personal comment but a
category of "firm" which was limited to professions who are licensed or
accredited, could easily become more attractive than a general category of
"commercial".  Just an idea, and, as I said, not a company view. Marilyn

-----Original Message-----
From: Dave Crocker [mailto:dcrocker@brandenburg.com]
Sent: Sunday, August 22, 1999 1:18 PM
To: Kent Crispin
Cc: wg-c@dnso.org
Subject: [wg-c] marketing


At 08:14 PM 8/21/99 , Kent Crispin wrote:
>On Sat, Aug 21, 1999 at 04:35:49PM -0400, Milton Mueller wrote:
>[...]
> > Surely everyone understands that the biggest problem
> > a new gTLD will face is marketing.
>
>Such a statement is simply not consistent with the many claims of
>there being tremendous demand for new gTLDs.  If it is true that
>there is tremendous pent up demand for gTLDs, then marketing is not a
>big issue -- certainly not the "biggest" problem a new gTLD will
>face.

Just to show that Kent and I are not joined at the hip:  I believe that 
marketing IS likely to be a strong requirement for any new registry, and 
that is independent of its business model.

There are three reasons:

         1.  Some existing registries have provided sufficiently poor 
service that there is possibly some resistance

         2.  The delay in adding new gTLDs has created a de facto 
assumption of using .com

         3.  NSI has such a massive head-start and is recently pursuing 
marketing too aggressively for others to ignore.

On the other hand, note that I said "strong requirement" rather than 
"prime" or somesuch.  Good reliability, performance, etc. are also clearly 
strong requirements.

d/


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