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Re: [Re: [RE: [wg-c] Excellent suggestion from slashdot -- appar
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On 31-Dec-1969 Richard wrote:
> Actually the idea of a registered logo/certificate is a wonderful concept,
> but
> almost useless in reality. Anyone can copy a logo, and anyone can dummy up
> its
> behavior. We've been down this road; even the ABA's own logo on its own
> website differs from page to page. They tried hard on a logo, but the effort
> has not caught on. Why? Liability and recognition. How's a consumer to know?
> Look for the union label?
Actually it is not that difficult to do right. They can copy the logo, for
sure, but they can't copy the results of the link.
All it takes then is for the FDIC to advertise it's program, and to educate
consumers of what to look for. Tell them to click the logo, and that if it the
logo is not linked that they should be suspicious. Tell them that if the logo
is linked, but takes them somewhere other than the official FDIC site to be
suspicious. Make a pamphlet with all of this info that consumers who are
looking at online banking can order, and that they can read online.
The logo is useless, I agree, without the logo being linked to an official
database that confirms the status of the website flying the logo.
Look at the Better Business Bureau Reliability Program for an example.
http://www.bbbonline.org/r2.cfm?ID=0271000031 is the link for the website
emachinetool.com.
> So, while I certainly agree that a logo is a great idea, the reality is that
> the DNS name is by far more recognized. It may not be how it was intended to
> be used, but there it is.
And it also is the absolute worst protocol to use for "security" and
confidence.
- --
William X. Walsh <william@userfriendly.com>
http://userfriendly.com/
GPG/PGP Key at http://userfriendly.com/wwalsh.gpg
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