[wg-e] Outreach Materials, etc.

[WICG@aol.com]

Hello All,

Following Tarek's letter (which is a great draft with which to begin outreach 
brochure discussions) I have a few general thoughts/questions. As I mentioned 
in Santiago, I'm volunteering to work on western language brochure production 
(print preparation), IF that is agreeable to the Group. Unfortunately, I'm 
not able to work on any version in Korean, Japanese, Russian, Greek, Arabic, 
or the Chinese dialects, but I'll cooperate with those efforts in any way 
possible.

Forgive me if I have misinterpreted Mr. Chon's 9/11 email. Are we thinking of 
producing two brochures? One for elections and fund raising, and one for 
global outreach and raised awareness? How would a fund raising brochure be 
produced if we haven't gathered funds yet? Again, maybe I've misunderstood.

On Fund Raising:

I've prepared a short list of development banks and philanthropic 
organizations in the Caribbean and the Southeastern US which I plan to write 
and then call. I hesitate, however, because I would be contacting these 
organizations on my company letterhead, and that might be confusing or 
misleading. It seems more appropriate to send out material on ICANN 
stationery. Will corporate ICANN give us the latitude to use their letterhead 
in this way? Is there a better method? Other materials I'd like to include in 
an initial mailing to fund raising prospects:
• Print-outs of selected newspaper/magazine articles on ICANN (friendly ones)
• List of businesses and governments participating in ICANN thus far
• Comprehensive listing of ICANN-related web sites 
 
On the main ICANN outreach brochure:  

A *self-mailer* - a piece which needs no envelope - might be a logical and 
cost-efficient design format. Also, it makes sense that the piece should be 
able to contain a separate letter on ICANN letterhead. We would need 
camera-ready or digital logo art from ICANN. 

Perhaps it also makes sense to design brochures which have at least three 
languages printed simultaneously. For example, Latin American and Caribbean 
versions should have Spanish, Portugese, and English text, all equal in 
prominence.
I would think we could develop a system which would accomodate the 15 - 21 
most appropriate languages - at least to begin. Suggestions are welcome.  

Perhaps the old adage "less is more" might work when considering content on 
the brochure. I think we can assume that our target list will be quite 
varied, in terms of familiarity with the internet and internet terminology. 
ICANN is already quite complicated. Since we are really trying to raise 
awareness and *brand identity* at this point, it seems that this brochure 
should explain the basic philosophies of ICANN -  why it was established and 
what it is designed to achieve - but let the website handle the details of 
internal structure, MoA, White Papers, DNSO, etc. for now. Let's get people 
familiar with the logo, the name, and what ICANN represents to the future of 
the Internet. If we print in three languages per version, we won't have much 
room to do anything else anyway.

I'm trying to formulate a target list by category. Please help me make this 
list more complete. Awareness brochure will eventually go to: selected 
government officials, ISP owners or officers, news bureaus, university 
department heads (science, business,and communication), telecommunication 
managers and...? 

Sorry for the long-winded email. I look forward to corrections, feedback - 
anything to get things going.

Thanks,
Jay Parker
West Indies Communications Group
180 East Bay Street
Charleston, SC 29401
USA
t: +843-905-8460
f: +843-805-8466