Re: [wg-e] Outreach Materials, etc.

[Kilnam Chon <chon@cosmos.kaist.ac.kr>]

my comments as follows;

1. our primary object is to deliver the final report as requested by Names
   Council.

2. we may carry on additional efforts as appropriate.

3. regarding fund raising,  i believe the group which should take charge is
   DNSO General Assembly(possibly with Names Council), and ICANN At-Large.
   regarding the latter, esther and others started to work for the initial
   funding on membership drive.  nobody has initiated anything on DNSO GA
   yet, and we should discuss at GA as well as Names Council.

4. when you say the brochures, are you talking on DNSO brochure and/or
   ICANN brochure.  if the latter is the case, we should talk to icann
   possibly through andrew.

   developing a prototype brochure with possible funding by ourselves would
   be permissible, but we should ask icann and/or dnso on this matter as
   they may be planning something similar.

chon


On Sun, Sep 12, 1999 at 05:33:59PM -0400, WICG@aol.com wrote:
> Hello All,
> 
> Following Tarek's letter (which is a great draft with which to begin outreach 
> brochure discussions) I have a few general thoughts/questions. As I mentioned 
> in Santiago, I'm volunteering to work on western language brochure production 
> (print preparation), IF that is agreeable to the Group. Unfortunately, I'm 
> not able to work on any version in Korean, Japanese, Russian, Greek, Arabic, 
> or the Chinese dialects, but I'll cooperate with those efforts in any way 
> possible.
> 
> Forgive me if I have misinterpreted Mr. Chon's 9/11 email. Are we thinking of 
> producing two brochures? One for elections and fund raising, and one for 
> global outreach and raised awareness? How would a fund raising brochure be 
> produced if we haven't gathered funds yet? Again, maybe I've misunderstood.
> 
> On Fund Raising:
> 
> I've prepared a short list of development banks and philanthropic 
> organizations in the Caribbean and the Southeastern US which I plan to write 
> and then call. I hesitate, however, because I would be contacting these 
> organizations on my company letterhead, and that might be confusing or 
> misleading. It seems more appropriate to send out material on ICANN 
> stationery. Will corporate ICANN give us the latitude to use their letterhead 
> in this way? Is there a better method? Other materials I'd like to include in 
> an initial mailing to fund raising prospects:
> • Print-outs of selected newspaper/magazine articles on ICANN (friendly ones)
> • List of businesses and governments participating in ICANN thus far
> • Comprehensive listing of ICANN-related web sites 
>  
> On the main ICANN outreach brochure:  
> 
> A *self-mailer* - a piece which needs no envelope - might be a logical and 
> cost-efficient design format. Also, it makes sense that the piece should be 
> able to contain a separate letter on ICANN letterhead. We would need 
> camera-ready or digital logo art from ICANN. 
> 
> Perhaps it also makes sense to design brochures which have at least three 
> languages printed simultaneously. For example, Latin American and Caribbean 
> versions should have Spanish, Portugese, and English text, all equal in 
> prominence.
> I would think we could develop a system which would accomodate the 15 - 21 
> most appropriate languages - at least to begin. Suggestions are welcome.  
> 
> Perhaps the old adage "less is more" might work when considering content on 
> the brochure. I think we can assume that our target list will be quite 
> varied, in terms of familiarity with the internet and internet terminology. 
> ICANN is already quite complicated. Since we are really trying to raise 
> awareness and *brand identity* at this point, it seems that this brochure 
> should explain the basic philosophies of ICANN -  why it was established and 
> what it is designed to achieve - but let the website handle the details of 
> internal structure, MoA, White Papers, DNSO, etc. for now. Let's get people 
> familiar with the logo, the name, and what ICANN represents to the future of 
> the Internet. If we print in three languages per version, we won't have much 
> room to do anything else anyway.
> 
> I'm trying to formulate a target list by category. Please help me make this 
> list more complete. Awareness brochure will eventually go to: selected 
> government officials, ISP owners or officers, news bureaus, university 
> department heads (science, business,and communication), telecommunication 
> managers and...? 
> 
> Sorry for the long-winded email. I look forward to corrections, feedback - 
> anything to get things going.
> 
> Thanks,
> Jay Parker
> West Indies Communications Group
> 180 East Bay Street
> Charleston, SC 29401
> USA
> t: +843-905-8460
> f: +843-805-8466