RE: [wg-c] new TLDs

["Roeland M.J. Meyer" <rmeyer@mhsc.com>]

> Behalf Of Karl Auerbach
> Sent: Thursday, December 23, 1999 1:23 PM
>
> > .... Like it as not, branding issues are now inexorably
> linked to the
> > DNS.
>
> Wait until UTF-5 internationalized domain names are deployed.
>
> Then we will have names like Sony looking like 8AHI742BN653.com

If such gobbeldy-gook names are the result then I submit that UTF-5 will
never become fully deployed. That is, deployment will commence until the
end-users get wind of it ... then they will start complaining loudly. Any
marketer, wishing to keep their paycheck, will listen and stop the weenies
from deploying it further and roll deployment back whereever they can. The
smart ones will stop it, in staging, before it sees the light of public.